Generally speaking, by the time a prospective client reaches out to me, they have discovered their “pain points.” They realize they need a new look for their brand in the form of updated marketing materials, web site or logo. Or they need updates for their brochure, or a new brochure entirely. Or maybe they have an event coming up and need some materials designed to promote it. Sometimes, a project snowballs into other projects once the client realizes that the new piece looks so much better than their other marketing materials. I’m not going to lie, I really enjoy those! But often, the client doesn’t realize their materials are out of date and need some design love. So I’m here to pose 5 tough questions to clients. [Read more…]